As I mentioned a week ago, KeithFerrin.com is focused on Ministry, Marketing, Communication, and “Kingdom stuff.” Here’s a bit more on the third area:
Almost everything I do with That You May Know Ministries is communication in some form. Speaking, storytelling, writing, teaching, etc. Almost everything I do with True Success Coaching is helping others grow in their own communication.
I love communication. I’m always reading how others do it. I love watching effective communicators. And I really love seeing people improve. In fact, one of the Microsoft guys I have been coaching for about a year sent me a piece of communication to review this week. After offering minimal feedback he replied, “Did you even read it or am I just getting better? 
And honestly…he had just gotten better!
I talk about communication in three buckets: 
Bucket #1: Clarity – Most people know what they want to talk about but they haven’t come to crystal clarity on what they want to accomplish. One is talking. The other is communication.
Bucket #2: Confidence – People always ask me how I don’t get nervous. Most of that get’s dealt with it as I get more and more clarity (ahem…see Bucket #1). There are some other things you can do as well. We’ll look at some of those.
Bucket #3: Creativity – Once you’ve got clarity and confidence, it’s time to let loose and be as creative as possible. Audio, video, PowerPoint, interviews, stories, graphics, you name it. If it helps achieve what you want to accomplish – throw it in there.
Who are the communicators you like to listen to?
I think Summit View picked a great person for Vacation Bible school!
I hope I get a chance to meet with you on Sunday at Summit view.
God bless
)
Brad
(I’m a 50 year old father of a 5 year old and he’s my only child, and I’m writing a book, and i’m going to school full time so it’s obvious that I have a quirky sense of humor and I lean on Jesus a lot in my life to keep from going insane